Thursday, April 30, 2015

Ace Hardware Out of Touch

I like my local Ace Hardware store, but their recent mail advertisement is out of touch with Californians and with my community. Below is the flyer I received in the mail yesterday, plus my annotations.

Corporations do not have to be insensitive to make money. The flyer could have advertised low-flow shower heads, more efficient sprinklers, or other products urgently needed to help cut water use. Their concept of a green, fertilized, and chemically treated yard is also outdated, primarily, for being water dependent. Our water utility is offering help with removing lawns, while Ace is saying make them greener. Why? So they yards will be more valuable as sod?

The last item missed another opportunity. Wildomar is trying to preserve our dark sky for our own enjoyment as well as to help preserve research at nearby Palomar Observatory. Ace could be promoting lighting that provides safety and security without creating glare, cluster, light trespass, and light pollution.


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