A few years ago when the company Hostess was in crisis, a problem acknowledged by the company was that their two most well known products, Twinkies and white bread, had become objects of derision. That is how I always felt about Coleman's contribution to the outdoors. Coleman brings to mind an obnoxiously bright light that takes away the enjoyment of camping and the night sky. The typical Coleman lantern is designed to throw light everywhere, compromising the night vision of it's owners, so they require more light, and creating glare for the neighbors. With a Coleman lantern, you can harass fellow campers hundreds of yards away in all directions. Most of my dark sky adventures are impaired by such lanterns because they lack appropriate shielding and are too bright for their task.
It never occurred to me the Coleman would want this association, such that when you think "Coleman" you think "glare bomb", but recently, I noticed the branding on a Coleman easy-up.
The tarp seems to say, "Remember that obnoxious light? That is our brand".
I'd recommend a slogan to go with it, "Coleman: keeping the outdoors urban" or "Coleman: bring the glare with you".
The solution is so simple: create a lantern that directs light downward and sell a mounting pole accessory to hold the lamp at chest or eye level for adequate illumination of one's campground while preserving the ability for all to see.
1 week ago