Sunday, February 10, 2013

Bright lights did not deter this vandalism

Bright light did not deter the vandalism to this billboard on I-15 in Murrieta, CA. This Lamar billboard stays well lit all night. I am making the assumption that the graffiti occured at night. If not, well, that may assist my argument too. Also, lighting often makes us complacent: we automate the light and then get lazy. The best response to graffiti is to quickly cover it up so the vandals don't have the reward of seeing their work displayed night and day for tens of thousands of motorists who commute on this freeway. The Lamar sign company is on autopilot. This graffiti has been blazing for over two weeks, and still no response by the company to do what it can to deter future acts.


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